Pump Shop is a concept store for velo aficionados, a space with attitude
that combines design and passion with a dash of Scandinavian eco
responsibility. It’s an exclusivist shop that sells renowned
international brands, whether vintage, design or performance. It is also
a space where you can imagine and buy your own custom bike, made from
the best quality parts. It’s a bike-couture shop.
The space is nothing more than a simple 25-square-meter room in a former
industrial building. The design is based on the usage of a single
material that builds a box for a design vehicle. The storage, the
structure, the lighting, the audio and video systems, the internet and
electrical infrastructure have been placed in the space between the two
boxes: the old one (the existing building) and the new one (the wooden
The project was influenced on one hand by the owner’s personality, his
contagious passion, and optimism which create a pleasant atmosphere. On
the other hand, it was the brand selection, each product being a
reference among bikers – products that must be exhibited and tried.
The custom bikes are made by passionate artisans in front of you
among cigarette smoke, coffee mugs, sandwiches, swearing, tools and
parts. So, when you see those bicycles and parts you realize that all
you need is a container made from natural material, neutral, resistant,
technical but alive. A box that functions impeccably and in which the
bicycles are the stars.